Samsung Galaxy Fold 7 & Flip 7 — #GalaxyZFold7Flip7

Challenge

Create maximum buzz around the Nigerian launch of Galaxy Z Fold 7, Flip 7, and 7E — driving awareness of new features, promoting exclusive launch deals, and generating viral social conversation that would trend on X before and during the event.

Our approach

We designed a two-phase Twitter takeover: pre-event hype to build excitement and drive awareness, then during-event buzz with influencers amplifying live conversations and real-time reactions on X.

Execution

• Influencer-led pre-event hashtag push securing #2 Trending for 2 hours before launch
• Real-time live tweeting during the event, peaking at #3 Trending Position
• 1,600+ mentions generated through influencer content and organic participation
• Layered timed influencer posts around foldable design and exclusive offers