realme C61 & C75x TikTok Influencer Campaign

Challenge

Drive product awareness for the new C61 and C75x smartphones among a young, style-conscious, digitally active audience — positioning realme as a relevant choice in a competitive market through TikTok.

Our approach

We developed a TikTok-first influencer campaign, sourcing creators in tech, lifestyle, and youth culture niches. Content showcased standout features through challenges, unboxings, and everyday-use storytelling.

Execution

• Handpicked a mix of macro, micro, and nano TikTok influencers for reach and authenticity
• Creative briefs emphasizing lifestyle integration over traditional product promotion
• Coordinated content timelines for a steady stream of posts during and after launch week
• Managed influencer deliverables, approvals, and real-time performance tracking