Samsung Galaxy Fold 7 & Flip 7 — #SamsungGalaxyUnpacked

Challenge

Samsung aimed to unveil the Galaxy Fold 7 and Flip 7 in Nigeria with massive online visibility and real-time cultural relevance — trending on X, engaging Gen Z and tech-savvy audiences, and sustaining conversations beyond the Unpacked event.

Our approach

We executed a bold Twitter takeover strategy, leveraging macro and nano influencers to amplify pre-launch hype, drive real-time Unpacked event chatter, and spark organic user-generated content through timed posts, giveaways, and strategic hashtag usage.

Execution

• Activated 400+ influencers and creators, including top cultural voices
• Developed creative copy and mystery teaser tweets leading into Unpacked
• Curated content moments around new product features (camera, AI, thin design)
• Delivered real-time moderation, retweets, and content boosting
• Maintained post-unpacked momentum with conversation prompts