Samsung S25 Series Twitter (X) Trends

Challenge

Generate maximum awareness, conversation, and excitement around the launch of the Samsung Galaxy S25 Series — a flagship product reveal — by owning conversation space on X through strategic trend management and influencer activation.

Our approach

We partnered with Samsung Nigeria to execute the #SamsungUnpackedNG campaign — designed to dominate the Twitter conversation during the live product launch. Our strategy focused on real-time amplification, influencer-led content waves, and sustained pre-, during-, and post-event buzz to secure top trending status.

Execution

• Strategically positioned #SamsungUnpackedNG to trend by orchestrating peak-time engagement
• Activated a network of influencers with a combined reach of 2.3M+ followers
• Managed over 2,264 tweets across original content and retweets
• Delivered live monitoring and engagement steering to guide sentiment and momentum
• Curated content moments around livestreams, product reveals, and community dialogue