Samsung A07 Launch Campaign

Challenge

Promote the newly launched, budget-friendly Samsung A07 smartphone — generating awareness, driving conversations, and positioning the device as accessible yet desirable for the target audience.

Our approach

We collaborated with carefully selected influencers to ensure content was authentic, engaging, and aligned with Samsung's brand messaging — leveraging creator reach and credibility for launch momentum.

Execution

• Influencer selection based on audience fit and credibility
• Content aligned to Samsung brand messaging and launch objectives
• Multi-format social deliverables across key platforms
• Campaign coordination from briefing through publication